About

Andrew Edwards is a digital marketing executive with 20 years’ experience servicing the enterprise customer. He combines extensive technical knowledge with a broad strategic understanding of digital marketing and especially digital measurement, plus hands-on creative in the form of the written word, user-experience and traditional design.

Andrew is currently Managing Director New York at Society Consulting, a digital marketing consulting company based in Seattle, Washington. Prior to joining Society, Andrew was Managing Partner at Technology Leaders, a web analytics consulting firm he founded in 2002. In 2004 he co-founded the Digital Analytics Association and is currently a Director Emeritus. Andrew has developed analytics strategies and led digital analytics implementation teams on many projects for some of the most recognizable brands in the world.

He writes a regular column about analytics for ClickZ, the 2013 Online Publisher of the Year.

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