Culture-management company TINYpulse has raised $3.5 million in a Series A funding, led by Basefire Ventures, with participation of Harrison Metal and others.

TINYpulse was founded by David Niu, the author of Careercation: Trading Briefcase for Suitcase, and co-founder of BuddyTV and Net Conversations.

I reviewed TINYpulse in 2014, where I wrote:

The tool collates the results from anonymous surveys sent out to employees, intended for weekly use. In the first week, three questions are asked, and thereafter a single question. These questions are not created by the user, presumably the boss or HR head of the company. They are designed by TINYhr, the company behind TINYpulse, which has amassed the questions it uses from research with managers and executives.

TINYpulse also asks users for kudos: who has recently helped them or raised their spirits. These can be anonymous or acknowledged.

Mike Volpe, the CMO of HubSpot is a strong advocate:

At HubSpot, we view company culture and employee engagement as a sustainable competitive advantage. We’ve been using TINYpulse for two years and know it is both an easy and effective tool. My team looks forward to each TINYpulse and the opportunity to provide anonymous feedback and public recognition to peers that standout. TINYpulse has become an integral part of monitoring and improving our company culture.

The company has also released CLIENTpulse, intended to help with client engagement in a similar way (see CLIENTpulse is a small and simple way to stay close to clients).