http://research.gigaom.com/2014/07/apple-the-tortoise-in-mobile-payments-vs-the-hares/ Thu, 05 Mar 2015 18:27:33 +0000 hourly 1 http://wordpress.org/?v=4.1 http://research.gigaom.com/2014/07/apple-the-tortoise-in-mobile-payments-vs-the-hares/#comment-1911 Fri, 18 Jul 2014 21:17:55 +0000 http://research.gigaom.com/?p=233074#comment-1911 Thanks Fred. You’re exactly right — Apple’s customer base is an ideal target for mobile payments, they already trust Apple with their credit cards and they’re not going anywhere. That will be a massive weapon.

]]> http://research.gigaom.com/2014/07/apple-the-tortoise-in-mobile-payments-vs-the-hares/#comment-1910 Fri, 18 Jul 2014 18:31:59 +0000 http://research.gigaom.com/?p=233074#comment-1910 Excellent article, thanks. With 800M iTunes accounts, Apple have huge upside. Their customers are the top end in terms of discretionary spend and credit worthiness. No need to rush, or take risks. The tortoise approach, often called derisively “incremental”, is fine. No magical disruptive innovator will steal those 800M accounts.

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