Tech companies look internally for solutions

In his Weekly Update, Stowe Boyd, the Gigaom Research curator for social, wryly asks, “The consumerization of work, or the enterprization of life?” That is, do tech companies like Google and Facebook use their consumer products internally as enterprise work tools, or do they make products out of jerry-built solutions to their internal enterprise needs? He looks at how Microsoft has reportedly taken to using the product of their Yammer acquisition, while Facebook is reportedly making a product out of an solution developed for internal use.

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Laura Stuart

Analyst Independent Industry Research

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