Google fires back with new services and lower pricing
Google wants to beat AWS, and they are systematically getting better at it. Today’s announcements at Google Cloud Platform Live clearly put AWS and other cloud vendors on notice that Google is new and improved, cheap, and ready for your application.
The changes announced at Google Cloud Platform revolved around a few basic concepts, including:
- Simplify the pricing structure
- Lower the price
- Make it easier for developers to leverage the Google Cloud Platform
- Focus on the data
- Ease of use
On the big data side of things, Google will introduce an addition to its BigQuery data analytics platform, named BigQuery Streaming. This service is designed to ingest up to 100,000 records per second per table, with a cost of $20,000 per month for reserved queries and $5 per terabyte for 5GBps on-demand queries. That’s a great price for a big data system, considering the capabilities.
All in all, this is good news. Google is in second or third place, depending upon who is measuring the market, with Microsoft in the top three as well. These changes and more compelling services will allow Google to pull some of the market away from AWS.
