I reviewed PointDrive in October, saying

PointDrive is an innovative social sales app, well-suited to a mobile workforce

The social sales is accelerating at about the same velocity as the adoption of companion devices. Products like Crushpath have been innovating approaches like PitchSites (see Crushpath raises $6M in series A, launches Pitch Sites), which support sales people who want to make one page pitch-specific websites tailored to each customer.

But the newest innovators in this area are breaking with the webpage metaphor. The sales user is composing pitches, and sending invitations via email to have potential clients open them, but they don’t seem like a webpage. One of these innovators is PointDrive, who showed off their wares at Demo this week.

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PointDrive is a new entry in the rapidly maturing world of social sales, and perhaps the product that seems to best suit the mobility of today’s workforce. I’d like to see more attention to visual graphics, like bar charts showing how many and which pitches had been opened, forwarded, replied to, and acted on in other ways. As I said, PointDrive should either create an internal mechanism for tracking deal flow, or integrate with other task managers to do so. But I like what I see so far.

I went on to profile the tool, offering some suggestions based on my (very minimal) use, like providing better controls to the sales people to make the analytics more useful.

Today I got a PointDrive pitch from Kari Hernandez, the president of INK, the PR firm working with PointDrive, and it got my attention, cutting through the text-heavy emails that I usually see from PR folks:

Note that each of those links in the points she makes in her pitch took me to an enlarged version of the image and supplemental textual support. This means that a recipient can scan the pitch, zoom in on any points that are relevant, and ignore the others. It’s a huge timesaver. (Actually, I wish that same sort of outlining were available for plain vanilla email, too. All those folks working mobile email apps out there take note of that.)

Needless to say, I am going to take her up on the offer an interview with the CEO of PointDrive, Bill Burnett, to see what’s on the near-term plans for the company. Coming soon.