DIY TV Everywhere starting to add up

TiVo announced some pretty amazing numbers at CES this week regarding usage of TiVo Roamio, the streaming-capable DVR it introduced last year, first with in-home streaming only and since October with out-of-home streaming as well. Overall, 78 percent of “streaming-capable” TiVo users are streaming content to their mobile devices at least once a month.

Additionally, the average number of streaming sessions per month has increased by almost 50 per cent in the second half of the year, while the time spent on streaming sessions is up 20 per cent per user on a monthly basis.

“Swift adoption of this innovation highlights that consumers are spending an ever increasing amount of time viewing television on second screens and enjoying the value they place on the flexibility that TiVo provides and with recorded content accounting for 76 per cent of all streaming sessions viewers are telling us they want the second screen to liberate the shows they regularly record,” TiVo senior VP /GM of content and media sales Tara Maitra said. “TiVo Roamio is perfect for anyone who wants to watch their television in the living room, to use an iPad as an extra TV in the kitchen or basement or watch their favourite shows thousands of miles from home via streaming or sideloading.”

TiVo wasn’t the only one boasting of its do-it-yourself TV Everywhere chops at CES, however. At its own press conference, Dish Network claimed its subscribers have streamed 1.7 billion minutes (28 million hours) of content since it introduced its Sling-powered Dish Anywhere feature a year ago. It also rolled out Dish Anywhere apps for Android and Kindle Fire, along with an updated iOS app, all of which support both remote streaming and sideloading of content from the Hopper DVR to a mobile device.

Interestingly, TiVo reported that 76 percent of the streaming through TiVo Roamio involved recorded content, while only 11 percent involved live programming (the other 13 percent was accounted for by sideloading). But Dish said “most” streaming through Dish Anywhere involved live programming, suggesting a significant contrast in consumer behavior between TiVo users and Dish subscribers.

Either way, though, that’s not the way the networks and other TV rights owners would like to see TV Everywhere happen, whether in-home or out-of-home, or for live or recorded programming. In the networks’ view, those are all separate use cases that should be separately licensed.

The more consumers get used to doing it themselves, however, the heavier lift it’s going to be for the networks to persuade the courts to put a stop to it.

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Sweeting

Paul Sweeting

Principal Concurrent Media Strategies

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