Yahoo can’t even get its employees to use Yahoo Mail

Apparently, Yahoo higher-ups cannot convince Yahooligans to transition from Outlook to the company’s newly redone Yahoo Mail. Only 25% have actually made the move, as was revealed by Kara Swisher after receiving an email that was circulated by Jeff Bonforte, Yahoo’s SVP Communications Products.

Hello Yahoos,

Earlier this year we asked you to move to Yahoo Mail for your corporate email account. 25% of you made the switch (thank you). But even if we used the most generous of grading curves (say, the one from organic chemistry), we have clearly failed in our goal to move our co-workers to Yahoo Mail.

It’s time for the remaining 75% to make the switch. Beyond the practical benefits of giving feedback to your colleagues on the Mail team, as a company it’s a matter of principle to use the products we make. (BTW, same for Search.)

[The email is really screwy, applying weird metaphors instead of making a real case ... but there are some actual technical points made]

Using corp mail from the Y Mail web interface is remarkably feature rich. It supports booking conference rooms, folders, calendar, filters and global address book. Plus, you get built-in Messenger, smart conversation threading, powerful keyboard shortcuts, the new quick actions, attachment preview and our beautiful new rich themes. In the rare case you do need Outlook, like adding a delegate for your calendar, you can still fire up Outlook for 30 seconds.


Please note, on the mobile side, corp mail is not yet supported in our Mail app for Android or iOS, but that will change (PB&J!). And, like all dogfood offerings, there is a feedback link in the product. Use it generously so we can make the improvements to make Yahoo Mail the unquestioned inbox champion of the world. I pitty [sic] the fool who resists.

Thanks for your support. It really does matter and we appreciate it.

Jeff Bonforte, SVP Communications Products
Randy Roumillat, CIO

Ok. Not on mobile first? And why do people have to ‘fire up Outlook’ to adding a delegate for their calendars? Yahoo has an integrated calendar, right? So they are keeping the company on Microsoft Exchange calendar while telling people to move to Mail?

[Note that I tried to look at Yahoo's help on Calendar to see if calendar delegation was an option, and found nothing about it.]

My recommendation would be they Bonforte and company should get the functionality right before hectoring people to use the products. Presumably that would help the acceptance with the outside world, as well.


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