Business Insider tells us today that native ads “will rescue the mobile advertising industry” because they “perform much better than banner ads,” delivering higher click-through rates and, in turn, higher prices. Interestingly, the BI piece comes just two days after Marketing Land informed us that “swipe-to-engage ads will save mobile advertising“: Traditional models based on click-throughs or “hover to engage” don’t work well (or at all) on touchscreen phones, the line of thinking goes, while swipe-to-engage can improve the user experience while minimizing accidental clicks.

And these are just the latest proclamations of a panacea for a mobile ad industry that admittedly has fallen far short of expectations. Among other things, we’ve been told that content marketing can save mobile advertising, that local could save mobile ads, and that real-time bidding can save the mobile ad market.

Of course, the mobile ad industry doesn’t really need saving. IAB Europe and IHS reported a few months ago that the worldwide mobile ad market grew an impressive 83 percent from 2011 to 2012, and Juniper Research this week predicted it will see threefold growth by 2018. More importantly, no single advertising model or technology will fuel dramatic growth in the market over the next few years. Instead, a confluence of several market factors and technologies will ignite the mobile ad market in the next 18 to 38 months, as I wrote in the current Weekly Update.