From Structure: Europe this week: “Hewlett-Packard has had a long history of providing cloud technologies — and not all of it has been good. But times have changed, and at GigaOM’s Structure:Europe VP of Product Marketing and Cloud Evangelist Margaret Dawson said that she credits the company’s turnaround in the cloud space to OpenStack.”
“‘One of the reasons we went with OpenStack is because companies wanted to see the code, touch the code, know what was happening, look at the architecture, and almost partner with us,’ Dawson explained.”
The reality is that OpenStack does, indeed, open doors. Moreover, it’s a rather easy call to make by those driving the HP cloud strategy.
However, the jury is still out on HP’s ability to drive past the AWS juggernaut, even by other cloud providers who push OpenStack. HP has done a good job in cultivating a robust partner ecosystem. I suspect they will get some traction out of that strategy.
The best advice I could provide would be to focus on other key differentiators, or do a few things very well. This means taking a few chances, and poking the market in the sensitive places. Not sure HP is the company to do that, but we’ll see.