Guess what? is moving vertical.’s second-quarter earnings conference call featured the usual bravado by CEO Marc Benioff .  The company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.  However, the call also revealed some details about the company’s strategic roadmap and growth. recently brought aboard former Oracle sales executive Keith Block.  Block left Oracle last year after instant messages surfaced, in which he was critical of Oracle co-president Mark Hurd, as part of a lawsuit with Hewlett-Packard.

While Block’s departure was inevitable, he was considered a key to Oracle’s growth and success. He’s currently filling an important hole in’s strategy, Benioff said, on the earnings call.

The direction around the addition of Block will likely be a vertical focus.  The ability to align’s services to specific verticals should provide even deeper market penetration for the pioneer SaaS provider.  However, it will take a few years before they show true progress.






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David S. Linthicum

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