I’m a fan of podcasts, as evidenced by my semi-ongoing podcast project documenting the business models.
Part of the reason I’ve been interested in them is I see another market – broadcast radio, in particular talk radio – that is going to be reinvented in a big way over the next few years.
There are many reasons I believe this will happen, not the least of which is the growth of really easy to use apps on smartphones that make podcast listening more radio-like, much like Pandora and its many copycats have done for streaming music.
One of the apps I’ve discovered recently that takes the “podcast-as-radio” experience to a new level is PRX Remix. The app – which is the brainchild of podcast superstar, Roman Mars – essentially takes a curated mix of podcasts from various “story-centric” public radio and other podcast streams and turns them into a 24-7 stream of podcasts with the app.
When the app was launched in June, the PRX team – which is a public radio media company – had 2,400 different episodes drawn from their 40 thousand or so show archive, and since then they’ve continued to add more content.
The interesting thing about the approach is that PRX not only pushes the PRX Remix through its app, but also as a show on public radio and an XM radio station as well, in addition to a web channel.
PRX Remix is just one example. Others, like iHeartRadio, are integrating talk and podcasts into new app offerings, and I think you’re going to start to see an explosion of others over the next few years.
While I likely see talk radio – in particular AM talk radio – as the likely dinosaur who will be most impacted by this trend long term, you’ll probably see those personalities who have thrived in that space start to also explore digital, online and apps through live and on-demand podcast streaming as a way to reach new audiences. Glenn Beck – who is seeing huge traffic on The Blaze – is already an example of that happening today.