PCWorld reports this week that a privacy watchdog group is claiming that lobbyists have “derailed” an effort from the Obama administration to create policy standards for mobile users. The U.S. National Telecommunications and Information Administration also failed to fully investigate how mobile data is gathered and used for marketing purposes, the Center for Digital Democracy said in a press release, during a year-long study that culminated in a proposed code of conduct for mobile developers.

I understand the CDD’s frustration here, and as I wrote in this GigaOM Research briefing that the mobile industry and federal regulators and policy-makers have much more work to do to address the ever-increasing problem of privacy on mobile devices. But it’s important to remember that the NTIA’s effort is just an initial step, and even a flimsy code of conduct is a move in the right direction. The fight to protect the privacy of mobile users has only just begun.