Mightybell rolls out Communities

Mightybell, the social sharing application founded by Gina Bianchini and Matteo Melani, has made some big changes after a year of experimenting, which I have reported on (see “Mightybell builds community through co-curation“).  The product is intended to support group-based learning and sharing. While this could be taking place in a work context — and in that setting Mightybell would be considered a work management tool — in spirit the focus of the business model is around nonwork groups. However, features like events, chat, and co-curation almost fit the bill for work management: They only lack tasks to round out the picture.

Bianchini is the founder of Ning (now owned by Glam Media) as well, and she has taken a new and more modern pass at building communities with Mightybell.

This week it rolled out a new version that introduced Communities, building on the existing notion of Circles, which are intended for smaller groups to coordinate, communicate, and co-curate. For example, I might create a Circle of friends to mobilize interest in traffic calming on Main Street in the city where I live, Beacon, New York. We could share news, discuss next steps, and schedule real-world meetings using the capabilities of Mightybell Circles.

Here’s an event in that Circle:

Screenshot on 2013-08-21 at 15.28.13

And a post as well:

Screenshot on 2013-08-21 at 15.37.32

So Circles are enough for a single-purpose, small membership group, like my Main Street example. But for larger groups that want to have dozens or hundreds of Circles, there has to be a larger context. So Mightybell has rolled out Communities:

“Mightybell Communities are designed to grow an organization of local chapters, or a network of learning or discussion groups around particular projects or interests. These networks maintain closeness while scaling through each new group created.”

A Community has some special tool, like an Editors Circle, which will soon have the capacity to publish posts to all Circles in the Community.

Also found at the Community level are Conversations, which are forum-style discussions, and which until a month or so ago were found in Circles but have been levitated to the Community context.

Screenshot on 2013-08-21 at 15.49.43

 

Mightybell’s Community model is based to a great degree on the company’s work with organizations like Sheryl Sandberg’s Lean In organization, which is rolling out local chapters in cities across the country and elsewhere, as well as groups like Levo.

Mightybell seems to have balanced the design and accessibility resulting in a socially scaled architecture for both large communities and small groups. And if it just added tasks, it would be a worthy work-management solution as well.

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Stowe Boyd

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