LinkedIn has launched a new aspect of its service, this one centered on education. The central idea is to create University Pages for colleges and universities, intended to attract prospective students, existing students, alumni, and employers and getting them all to network through LinkedIn.
In a post on the LinkedIn blog, Christina Allen, the product management director at LinkedIn, wrote this about University Pages:
- Join the conversation: University Pages are a great place to get regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools.
- Explore universities worldwide: Interested in graduate schools in France? Start by searching for schools in Paris. Then, explore the careers of graduates to see which schools will get you to your goal. Connect with students or alumni for their perspectives on the school.
- Check out notable alumni: What kinds of leaders does this school produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation.
- Expand your opportunities: Are you choosing a major or considering a mid-career shift? Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you.
- Build your network: Transform those brilliant, creative, hard-working people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates.
Here’s a page for NYU:
The University Pages are a lot like LinkedIn business pages, but the difference is in demographics. The biggest new constituency here is college students and especially prospective students, specifically high school students who are looking for information that will help them better choose among scholastic options. If you’re a high school kid set on a Wall Street job, you’d like to attend a school where 606 graduates are working at Citi (as shown on the NYU page). To reach this group LinkedIn has dropped its minimum age to 14. Peter Kafka of AllThingsD tweeted,
There are currently 200 universities with pages, and we should expect thousands in the next few months.
There’s a mildly amusing, not too tacky video describing the service from the perspective of a job seeking new grad, too.