Box has turned its attention back to small and medium businesses with a new subscription plan. The company introduced its Starter tier, which is priced at $5 per user per month for teams of as many as 10 people. This includes pooled storage of 100GB and an individual file size limit of 2GB.
Box’s Starter tier lies between the existing Personal plan, which is free for individual users, and the Business plan, which costs $15 per user per month and includes basic IT administration and some security features.
The race for personal cloud storage is on, and Dropbox and Google lead the way. Box sees new entries such as Microsoft’s Sky Drive as creating a crowd of services that could easily leave them behind. Moreover, consumers and small businesses are picking players now to provide cloud-based storage for dollars per month.
I suspect that, while Box will attract some new users with this pricing plan, the momentum around Dropbox and Google will be tough to stop. However, perhaps this is a play to increase the value of the company with an eye towards an exit.