Ars Technica reports that Samsung is looking to cut out the Google middleman by hosting its first developers’ conference in San Francisco this fall. While details are scarce, a teaser site lures developers with the opportunity to “engage with industry leaders” and “learn about new Samsung tools and SDKs.”
The Motley Fool called the news the latest indication that Samsung is hijacking Android to create its own mobile ecosystem within Google’s operating system, and I agree. The Korean manufacturer is making a savvy play for the mobile enterprise by developing Android devices and services that feature top-notch security and messaging. It is partnering with EA to build out its library of Android apps in its existing app store. And like Amazon, it is working to generate mobile ad revenues through its Android-based devices.
But as The Verge points out, Samsung continues to hedge its bets by creating gadgets running Windows Phone and continuing to develop its Tizen platform. That could enable the company to create a “Samsung platform” across multiple operating systems on a wide range of Samsung smartphones, tablets and other devices. That’s a strategy that could pay big dividends over the next few years as the smartphone market grows even more competitive.