As Chromecast support grows, so does hype

If Google has done anything with the Chromecast, it’s finally brought mirroring into the mainstream consciousness and helped bridge the mobile-to-TV-screen divide.

Both of these are huge.

And because of this momentum, there are a number of potential OTT players jumping on board. Yesterday Janko reported that Redbox and Vimeo are building direct support for Chromecast into their apps, and now HBO Go has made it public that it is going to likely bring HBO Go into the world of Chromecast.

No doubt about it, after more than a year of taking endless hits about the relative lack of success of Google TV, the company has had a great week in the digital living room and connected TV space.

So great in fact, that the hype around the Chromecast device continues to exceed reality. One belief many are perpetuating is that Chromecast finally lets users drop cable. In reality the device actually doesn’t really bring any traditionally non-OTT content to the TV but simply makes it easier to push internet content already available on the internet to the TV.

Now, don’t get me wrong. Making anything that is viewable through a Chrome browser on your tablet also viewable on a TV is a big move forward, as is the ability to seamlessly shift a mobile app initiated view to the big screen. But as far as I can tell, there are still huge gaps in the content menu when one is eating a full diet of over-the-top, and Chromecast really does nothing to fill in the gaps.

Will that change? Maybe. Heck, maybe execs at the NFL, MLB, NBA, or other major sports leagues are talking to Google right now. But until those deals are signed, I think the belief a mass cable exodus is upon us is a little overblown.

Relevant Analyst
Wolf

Michael Wolf

Chief Analyst NextMarket Insights

Do you want to speak with Michael Wolf about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098