Jack Conte, half of the duo that constitutes indie band sensation Pomplamoose, is apparently now also an Internet entrepreneur.

Today he announced Patreon, a platform for artists to create recurring revenue streams for their work by asking their audiences to contribute on a recurring basis.

Here’s how Conte explained in his video (via Techcrunch):

“There are literally tens of thousands of people who create regular content on the web and have millions of followers. Kickstarter is not appropriate for a blogger who writes weekly articles – he doesn’t need a big chunk of money, and he has no big project to use it for. He needs monthly income, and Patreon brings crowd funding away from singular one-off projects and into the realm of regular content creation.”

I’m excited about Patreon for a couple reasons. First, I really like Pomplamoose. Second (and more importantly) it’s a great idea. The reason I think that this idea is a good one is I do think that crowdfunding – as commonly implemented through bigger platforms like Kickstarter and Rockethub – is generally good for one-time pop campaigns, but for creatives who make content on an ongoing basis, crowdfunding may not be the best overall way to go.

I also think it’s also a sign of the ongoing innovation happening on the funding side of the equation, which is giving new ways for passion communities to connect with their audiences.