Why Google will do just fine in mobile search

There’s plenty of analysis coming out of Facebook’s big media event in Menlo Park today — far too much analysis, in my opinion — so I’ll point your attention to this little-noticed piece from the New York Times that questions how big of a threat mobile search poses to Google. Citing the increased traffic on sites and apps such as Yelp, TripAdvisor and Amazon, the piece questions whether an ever-increasing number of specialty searches in mobile will destroy Google’s long-held dominance in online space.

That’s a legitimate question, of course: The smartphone era has seen the emergence of countless apps that let us do targeted searches for everything from crowdsourced reviews for nearby restaurants to homes for sale, and a variety of different input methods are being used, from scanning barcodes to uploading images.

All those different kinds of searches provide enormous opportunities for players who can build a better mousetrap. But while Google may not be a major force in all those spaces, it is the default engine on Android, the world’s dominant mobile operating system. It continue to be the go-to engine for general, text- and voice-driven mobile search — including searches for category-specific search engines. And while Google will almost surely see its share of the overall mobile search market decrease in the coming years, business will continue to ramp up because the mobile search market will only grow.

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Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

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