Sprint’s earnings show why it needs help ASAP

Sprint posted its latest quarterly earnings today, and the results aren’t pretty. The carrier added just 12,000 customers during the period — the fewest of any quarter since 2009 — and the Associated Press is reporting that it would have lost 252,000 customers if not for the migration from its Nextel network. Worse, it lost a whopping 560,000 postpaid customers, falling well short of Wall Street estimates.

Contrast those figures with the performances of AT&T and Verizon Wireless during the latest quarter. AT&T said this week it added almost 300,000 contract customers last quarter, and Verizon inked 677,000 contract customers during the period.

Sprint’s attempt to differentiate itself from its fellow tier-one competitors by offering truly unlimited data plans clearly has failed to resonate. The carrier continues to be stuck in a no-man’s land between the two largest carriers and a small army of cut-rate service providers. Meanwhile, MetroPCS shareholders Wednesday approved a deal to merge with T-Mobile USA in an effort to better compete with the big boys. So I’m guessing the independent directors on the committee to evaluate Dish Network’s as opposed to SoftBank’s proposed deal are feeling an increased sense of urgency today.

Relevant Analyst
Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

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