Finally acknowledging that Wall Streeters are monitoring Twitter — on their cell phones or tablets — for critical information relevant to the financial markets, Bloomberg L.P. announced yesterday that tweets will now be streaming through the company’s data service.
But this won’t be the usual Twitter user experience, to say the least. Instead of seeing the tweets of those who you follow, users of the data service will be seeing a Bloombergified Twittersphere, with no Kardashians or wise-cracking friends:
William Alden, Twitter Arrives on Wall Street, Via Bloomberg
Now, bank employees are getting a broader and more organized view of what’s being said in the Twittersphere. Some on Wall Street already use their mobile phones to monitor the site for information that could move stocks.
Bloomberg’s new service shows tweets sorted by company and topic, allowing users to search by key word and to set up alerts for when a particular company is getting an unusual amount of attention.
“We were getting requests from customers who were seeing news they wanted to be aware of on Twitter,” said Brian Rooney, core products manager for news at Bloomberg, who said that compliance officers from Wall Street banks had expressed an interest in allowing employees to see tweets.
But Mr. Rooney added: “This isn’t where you monitor The Onion or Ashton Kutcher.”
Rather, Bloomberg will show tweets from companies, chief executives and other news-makers, in addition to certain economists and financial bloggers. Mr. Rooney cited the economist Nouriel Roubini and Paul Kedrosky, the investor and blogger, as examples.
Seems like they sucked all the social out of the service, except in a voyeuristic way, where you can see Paul Kedrosky’s replies and retweets, perhaps, but you can’t reply yourself.
Sounds like the traders will have to keep cheating on their smart phones.