In this Forbes article, a study from Wakefield Research points out that, when it comes to cloud computing, most are clueless. Perhaps this is for a good reason.
“According to the survey results, 51 percent of respondents, including a majority of Millennials, believe stormy weather can interfere with cloud computing. In addition, 33 percent see the cloud as a thing of the future, even though 97 percent are already using cloud services through online shopping, banking, social networking, and file sharing.”
Next week being Thanksgiving, you can do your own survey of your family and friends. You’ll find that most don’t really understand cloud computing, or they believe it to be an online service, or something even sillier.
The problem is that the PR firms have had their way with the term “cloud computing,” and have applied it to everything from online advertising to e-mail.
In the world of marketing, “cloud computing” is cool, thus people will want to buy clouds, thus let’s label everything and anything a “cloud.” It’s no wonder that people are confused, and I suspect this will get worse next year.
So, if cloud computing is everything, it’s really nothing. Cloud computing is so broadly defined, and so misunderstood, that both its meaning and value are diluted. I’m not sure how to fix this one.