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Michael Wolf

Chief Analyst NextMarket Insights

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  1. Yeah, but there are a lot of people who don’t care about it – not all users are so active to manage their account in a right way. And pushing PR is still a good way to get “new eyes” for your brand or goods.
    But in some case I agree with you – users can always unlike pages. Even we had an experience to catch this reaction of our users. This is the time to think about more productive collaboration with customers by solving their real problems. It this case this an opportunity to get real high virality and real new followers of your brand.

  2. I think Facebook did it because wanted to stop a spam flow. If Cuban would agree to pay this small piece of $$ that would mean he agree that it’s “a kind of spam”. It would be not so good for reputation and red sign for other brands.
    In case no payments it’s like an anti-spam lobby from Facebook to big brands.

    1. Good point, Alexey. Making the payment is a tacit admission that they are essentially spamming.

      Still, Facebook users have an easy opt-out, which is simply unliking. I unlike pages all the time if they get to spammy, and I think for the most part users are good at moderating what they want to see at this point on their Facebook feed.

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