Comments on: Apple TV: the rumor that won’t die http://research.gigaom.com/2012/11/apple-tv-the-rumor-that-wont-die/ Thu, 05 Mar 2015 18:27:33 +0000 hourly 1 http://wordpress.org/?v=4.1 By: Paul Sweeting http://research.gigaom.com/2012/11/apple-tv-the-rumor-that-wont-die/#comment-1693 Mon, 19 Nov 2012 23:20:56 +0000 http://pro.gigaom.com/?post_type=go_shortpost&p=158346#comment-1693 I don’t know why an MSO would need to plan around a specific piece of hardware. What would matter is the OTT services that hardware supported. And unless Apple is going around telling MSOs what new or existing services would be embedded in an Apple TV — in which case the secret would almost certainly have leaked out by now — it’s not clear how an MSO would have that information.

Seems to me the much more likely scenario here — to the extent there is anything to the chatter at all — is that the MSO is having conversations with Apple about integrating its linear service with an Apple set-top box. That might require some measure of device-specific capacity planning, and could be kept much closer to the vest until Apple is ready to unleash it.

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