The weekend review: the future of mobile, Yahoo, and big data in health care

It’s been a big week at GigaOM Pro: Following our Mobilize conference in San Francisco last week, we launched a new design for our topic pages, an improvement that will help you discover the research content that you want, faster. As a result, it’s quite fitting that some of the most popular content on GigaOM Pro this week is about search and mobile.

“Mobile industry 2012 segment analysis,” the anthology we published in tandem with our Mobilize conference, was the most popular piece of content on GigaOM Pro this week. Featuring research from five of our top mobile analysts (including mobile curator Colin Gibbs), the 62-page report takes a close look at the rapidly evolving mobile landscape, including an analysis of the location-based shopping market (by Laurie Lamberth), the state of the mobile-app market (by Derek Kerton), and a report on changing mobile network usage models (by Monica Paolini).

Many eyes were on Marissa Meyer this week as she announced Yahoo’s first batch of turnaround strategies. Prior to last Tuesday’s big meeting, David Card weighed in with his thoughts in “How Yahoo could re-boot search,” focusing especially on Yahoo’s search priorities. While the company currently outsources to Microsoft’s Bing engine, Meyer’s background at Google — specifically her former role running search — could potentially help the company reinvent itself.

Last, in “The challenge of understanding our health care data,” Jo Maitland takes a look at the challenges that the health care industry must resolve before it can truly start using big data to reform and modernize its many aging systems. The industry is rife with proprietary and stilted information systems, including incompatibility among electronic medical record systems and major discrepancies about what data states, insurance companies, regulatory agencies are willing to share. Maitland emphasizes that these hurdles must be overcome before the industry can access the quality, clean data it needs in order to effectively implement any big data initiatives.

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