Today in Connected Consumer

As summer fades and fall beckons, new-product season is almost upon us. And as has become tradition in recent years, everyone is scrambling for their moment in the sun before Apple blocks out the sun. Apple is unofficially expected to hold an event September 12, and the rumors say the iPhone 5 and iPad Mini are on tap. Other rumors say the September 12 event will be iPhone-only, however, and that Apple will hold a second event in October to unveil the iPad Mini. Microsoft, Nokia, Samsung and Amazon are taking no chances, however, squeezing in events on September 5 and 6 in hopes of getting at least a week’s worth of buzz for whatever they have planned.

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Paul Sweeting

Principal Concurrent Media Strategies

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