Today in Connected Consumer

Some consumer facing web sites and services are starting to realize that advertising sales alone won’t pay the bills and are moving to develop more direct revenue streams. Real estate site Zillow, once content to sell ads against its base of free users, is now looking to sell services to real estate agents, the New York Times reports. A separate Times story today discusses efforts by the free, ad-supported shopping magazine Lucky to develop an e-commerce component to its online site to boost revenue. The Times itself, meanwhile, may have found a lifeline in paid digital subscriptions, which are on track to surpass print subscriptions according to a new report, even as online advertising for the Times lags behind.

Relevant Analyst
Sweeting

Paul Sweeting

Principal Concurrent Media Strategies

Do you want to speak with Paul Sweeting about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098