Today in Connected Consumer

The Olympics will be coming to mobile devices this summer. Both the BBC, which owns the broadcast rights in the U.K., and NBC, which has them here, unveiled iOS and Android apps that will allow authenticated viewers to watch the games on their phones and tablets. The BBC streams will only be available to users in the U.K., however, while NBC’s apps will require users to provide login information from their pay-TV providers. While NBC sees it as an important test of the authentication model, the apps could also test consumers’ tolerance for confusion. As GigaOM’s Janko Roettgers explains, “whether or not you can actually access the games online also depends on your cable bundle: Only subscribers with access to both CNBC and MSNBC as part of their cable bouquet will be able to access any of the live streams.” NBC is also offering users two different apps, one with access to 3500 hours of live programming, while the other will be more of a companion app. They might need to give out medals just for figuring out the apps.

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