Today in Social

Ross Levinsohn – a real media guy who probably should have got the job post-Bartz – will be the big portal’s interim CEO after former PayPal exec Scott Thompson fell victim to a resume-padding scandal. Yahoo is bringing on gadfly investor Daniel Loeb to its board, along with two of his hand-picked nominees. Fortunately, one of them is not Jeff Zucker, although former Booz-Allen media fan Michael J. Wolf is on board. Om wants to see a vision. I think Yahoo can thrive if it just gets its core online media business back in gear. It will never be a tech powerhouse, nor should it try. It couldn’t even translate Hadoop into an ad- and content-targeting advantage. While at Fox, Levinsohn engineered a deal with Google that made MySpace fat and lazy, so much so that it let Facebook happen. But that’s easy hindsight, and presumably lessons learned.

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David Card

VP Research Gigaom Research

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