Today in Social

Some of Facebook’s bad press stems from its dependence on low-cost, direct-marketing oriented display ads. The social network giant can make plenty of money off its cheap inventory, but it really hasn’t figured out how to use its social graph data and viral conversation medium to deliver marketing vehicles for which  brands will pay top dollar. Meanwhile, Twitter signs a big Pepsi sponsorship – although no one’s saying exactly how big – and Billboard finds that you can’t always control Twitter promotions when celebs take a hand. That’s one reason talent agencies are jumping onboard. But marketers can take more control with campaign management tools, especially when they can integrate them with their own CRM data. Oracle made a splash with an acquisition last week, and now it looks like Salesforce is after Buddy Media, the big Facebook pages and ad-buying player.

Relevant Analyst
P1040724

David Card

VP Research Gigaom Research

Do you want to speak with David Card about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment

Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098