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P1040724

David Card

VP Research Gigaom Research

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  1. I think LinkedIn is vulnerable in B2B community marketing. Right now the experience in a LinkedIn group is quite limited, and as B2B social and lead gen is picking up, we need a vendor like LinkedIn to offer a richer experience. Things like lead gen forms, Skype integration for chats with experts, the equivalent of Tweetchats, webinar integration right into the group, all come to mind.

  2. Interesting food for thought, dbrooks477. I agree that LinkedIn hasn’t built out its B2B marketplace – possibly an opportunity for third party app integration into the LinkedIn platform?

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