Today in Social

Yahoo didn’t offer much clarity on new strategies during its earnings call. It will cut some 50 properties – no indications of what – it hasn’t decided whether to sell off its ad networks or technologies, it’s reopening negotiations on its Asian holdings, and it’s got vague ideas on e-commerce. Yahoo should use any money it gets from asset sales to buy up premium content sites so it can better serve brand advertisers. Dividends won’t get the company back in growth mode. Its most important business, display advertising, continued to shrink (down 4 percent to $454 million), even if total revenue were up 1 percent to $1.1 billion. My paidContent colleague Staci Kramer runs down the highlights.

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David Card

VP Research Gigaom Research

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