Today in Social

Yahoo didn’t offer much clarity on new strategies during its earnings call. It will cut some 50 properties – no indications of what – it hasn’t decided whether to sell off its ad networks or technologies, it’s reopening negotiations on its Asian holdings, and it’s got vague ideas on e-commerce. Yahoo should use any money it gets from asset sales to buy up premium content sites so it can better serve brand advertisers. Dividends won’t get the company back in growth mode. Its most important business, display advertising, continued to shrink (down 4 percent to $454 million), even if total revenue were up 1 percent to $1.1 billion. My paidContent colleague Staci Kramer runs down the highlights.

Relevant Analyst
P1040724

David Card

VP Research Gigaom Research

Do you want to speak with David Card about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment

Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098