Today in Connected Consumer

The reviews are starting to roll in for Walmart’s in-store disc-to-digital conversion service and the consensus is…not terrible. BTIG Research analyst Rich Greenfield took some discs down to his local Walmart and said the experience “exceeded our expectations.” He also posted a seven-minute video of a walk-through. The video also be seen here for those who are not registered users of the BTIG site. Rob Pegoraro of Discovery News was also pleasantly surprised, particularly with the fact that for $5 you can bump up a standard-def DVD to a high-def digital copy. The reviews weren’t all good, however. Dave Zatz of Zatz Not Funny struck out at a couple of Walmarts in the Washington, DC area, where the in-store personnel apparently had not yet been trained in the process. Whether, or not, in-store conversion becomes a real business for Walmart, though, the program is certain to boost Vudu.

Relevant Analyst
Sweeting

Paul Sweeting

Principal Concurrent Media Strategies

Do you want to speak with Paul Sweeting about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment

Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098