This thoughtful piece from lostremote speculates on how Twitter’s talent acquisition of analytics startup Hotspots.io could affect the social TV space. Indeed, Twitter is a force in social TV, but I wouldn’t automatically conclude that the Hotspots talent will work only in that space. Their demo shows a nice dashboard for Twitter traffic analysis, but it doesn’t appear to offer much TV-unique technology. While Twitter needs to prove to advertisers, media companies and merchants that its social platform drives their business objectives, it’s not clear whether that means Twitter should build the analytics, or let its ecosystem do so. Hotspot’s skills might fit nicely into free self-support tools a la Google Analytics, leaving plenty of headroom for more sophisticated offerings. In the past, Twitter stepped hard on the toes of developers, and it should lay out clearly where it intends to play this space. That’s something Twitter has done a better job of since the return of Jack Dorsey.