Today in Mobile

The Wall Street Journal provides today’s must read with an insightful piece questioning the strategy behind Google’s $12 billion acquisition of Motorola. The move has widely been seen as a simple buy of a massive patent library, but the Journal notes that Motorola still has more than 20,000 employees in dozens of factories worldwide “churning out low-margin cellphones and cable-TV boxes” — a business that has lost $5.3 billion over the last five years. Writer Dennis K. Berman finally concludes that Google smugly believes it can be “a hardware company with software margins,” which is a feat only Apple has achieved in the world of mobile. And unlike Google — or Motorola, for that matter — Apple has years of experience in creating the most highly prized gadgets in the world.

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Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

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