Today in Mobile

AdAge has an interesting piece this morning documenting T-Mobile USA’s new marketing campaign designed to give the company something of a makeover. The campaign is something of a brand refresh, but it once again is touting the carrier’s HSPA+ as “4G.” That’s not a bad move, really — not many people outside the industry have any idea what 4G really is — but it likely won’t be effective when AT&T and Verizon Wireless can simply counter with claims of superior network speeds. More important, though, is the fact that T-Mo is still the largest operator without the iPhone. That will change eventually as T-Mo moves to LTE, of course, but until then it will continue to be an also-ran.

Relevant Analyst
Colin Gibbs

Colin Gibbs

Mobile Curator Gigaom Network

Do you want to speak with Colin Gibbs about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098