Research In Motion is taking a new marketing tack, as this blog post from The New York Times explains, and targeting younger users with an irreverent comedic campaign. It’s no secret that marketing is the key to driving smartphone and tablet sales, as Apple has demonstrated time and time again. The problem, though, is that RIM’s BlackBerry OS is inferior to Android and iOS in all the ways that matter to the younger users it is wooing. The company needs to launch a product that can actually compete with the two dominant operating systems instead of once again trying to put lipstick on its pig.