Today in Connected Consumer

Facebook insiders will become fabulously wealthy when the stock finally starts trading publicly in  a few months, but for now the biggest winners may be Zynga shareholders. Shares of the social gaming company soared more than 15 percent on Thursday, after Facebook revealed in its S-1 that Zynga represents 12 percent of the social network’s revenue, thanks to sales of virtual goods in Zynga games. I’ll have more on the Zynga connection means for Facebook in tomorrow’s Weekly Update. But for now, ZNGA is enjoying its best day since going public last year.

Relevant Analyst

Paul Sweeting

Principal Concurrent Media Strategies

Do you want to speak with Paul Sweeting about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-292-3024