Today in Mobile

Privacy concerns have made headlines all week in the mobile world, and The Wall Street Journal capped that stretch with today’s news that Google is tracking iPhone users by bypassing privacy settings in the Safari browser. Just how egregious Google’s actions were is up for debate, however: Many (if not most) consumers understand that their activities on the fixed-line Web are tracked to one degree or another, and John Battelle makes a compelling argument that the Journal should have focused more on conflicting agendas between Apple and Google than what he calls the “privacy scoop.” Google quickly discontinued the practice, making it look like it was caught with its hand in the cookie jar. But once again, the lesson to be learned here (repeat after me) is to be as transparent as possible when it comes to what kind of data you’re gleaning from mobile consumers and how you’re using it.

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Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

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