Today in Social

Apple’s acquisition of Chomp might be aimed at addressing more than Apps Store search. It’s hard to imagine Apple buying a whole company to fix an indexing issue. Driven by the iPod, iTunes and its music store have become the dominant player in digital music but let’s face it – iTunes is basically a spreadsheet that plays music. And Ping didn’t turn out to be the future of social commerce. (Music stores and services aren’t easy. Ask Google.) The music industry is ripe for disruption, and Apple might get disrupted if it doesn’t continue to innovate. Look for a GigaOM Pro report on re-inventing the music product format, coming soon.

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David Card

VP Research Gigaom Research

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