Today in Connected Consumer

It appears there’s life in the Blockbuster brand yet. Dish Network said Thursday that it added 22,000 net subscribers in the fourth quarter, beating analysts’ expectations. More important, it beat Dish’s third-quarter results, when it posted a net loss of 111,000 subscribers. Dish CEO Joe Clayton attributed the turnaround to the addition of the Blockbuster brand. “By introducing new Blockbuster-branded services, we’ve begun to turn the tide in subscriber losses while continuing to face increased competitive pressures,” Clayton said in a statement. Apart from good news for Dish, the results also suggest it is possible to transfer at least some of the brand equity a retailer has built up in the brick-and-mortar world over to the online line, an issue many brick-and-mortar retailers are wrestling with in the face of growing competition from Amazon and other pure-play e-retailers.

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Paul Sweeting

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