Today in Mobile

As you might have guessed, there’s no shortage of headlines about mobile shopping on this Cyber Monday. IBM reports via Fortune that iPhones and iPads accounted for an impressive 10.2 percent of all online retail traffic on Black Friday as mobile purchases tripled last year’s figures, and mobile shopping is expected to be “more popular than ever” today, according to PCWorld. But my colleague Ryan Kim has one of the best pieces of the day, analyzing new ComScore data to determine that mobile devices are helping to “front-load online holiday sales” by blurring the line between online and offline commerce. Users are increasingly taking advantage of holiday downtime to make purchases rather than stand in line on Black Friday or later in the season, and mobile is a big reason why.

Relevant Analyst
Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

Do you want to speak with Colin Gibbs about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-292-3024