TV ads are starting to go over the top. Yesterday, Adobe acquired Auditude, maker of a video ad management platform for publishers. As the provider of the leading online video streaming platform, Adobe will now be able to offer video publishers a turnkey delivery and monetization solution. The integration could help make over-the-top video delivery a more commercially viable alternative to traditional MVPD distribution. Meanwhile, CE makers could also help spur development of the OTT advertising business. On Tuesday, LG Electronics unveiled a multi-year deal with YuMe to enable marketers to place ads directly on LG connected TVs.The development of a significant OTT advertising revenue stream could make IP deliver far more disruptive to the current pay-TV business than we’ve seen thus far.