Today in Social

Earlier today, I wrote, “But where is Google?” in a curated link about web traffic data showing U.S. daily deals was a two-horse race between Groupon and LivingSocial. Aha, here’s Google, signing up 14 deals suppliers to add into its Offers product. I’m not the only one that thinks the daily deals companies must create products that lead to repeat sales rather than just new customers for their merchant partners. Some people think a basket of local marketing services could come from a newspaper company. It could, but Groupon and the big daily dealers have big sales forces that need more marketing services to sell. And Google has those services – paid search, display, analytics, etc., as do the traditional Yellow Pages companies.

Relevant Analyst
P1040724

David Card

VP Research Gigaom Research

Do you want to speak with David Card about this topic?

Learn More
You must be logged in to post a comment.

No Comments Subscribers to comment

Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098