Today in Social

Earlier today, I wrote, “But where is Google?” in a curated link about web traffic data showing U.S. daily deals was a two-horse race between Groupon and LivingSocial. Aha, here’s Google, signing up 14 deals suppliers to add into its Offers product. I’m not the only one that thinks the daily deals companies must create products that lead to repeat sales rather than just new customers for their merchant partners. Some people think a basket of local marketing services could come from a newspaper company. It could, but Groupon and the big daily dealers have big sales forces that need more marketing services to sell. And Google has those services – paid search, display, analytics, etc., as do the traditional Yellow Pages companies.

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David Card

VP Research Gigaom Research

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