SoLoMo may be a buzzy phrase, but it’s a powerful concept that’s driving innovation and disruption in some big, seemingly tired markets. Scott Moore has left his position as MSN’s executive producer to become the digital chief for Yell, the Yellow Pages and directory services provider. And Zaarly, a company that’s trying to be the real-time, mobile version of Craigslist, raised $14 million and added Meg Whitman to its board of directors. And just when you thought the world didn’t need another search engine, startup Loku is launching its public beta that uses natural language technology to parse Twitter for sentiment and multiple local sources for info on restaurants and events. Meanwhile take a look at this case study of how Chelsea Piers, a recreation complex, uses daily deals like Groupon. It points to an opportunity to provide an aggregation dashboard and analytics, since Chelsea Piers seems to manage all its promotional campaigns manually.