Mathew Ingram does a good job running down how Apple’s changed the media industry since the iPod. Remember when the iTunes tagline was “rip, mix, burn?” The record labels weren’t too happy with that particular line. But the iPod wouldn’t have flown unless customers already had big collections of MP3s, regardless of how they were acquired. ITunes sales came later. By the time Apple went into the bookselling business, it was firmly on the side of the publishers. Amazon’s the one that was disrupting them with loss-leader $9.99 best sellers. But never forget: Pixar was a hardware company when Jobs took over. Jobs said to me once, I think it was during the NeXT era, “David, you’re not listening.” No, Steve, we were always listening.