Today in Cloud

Data storage company HDS has unveiled an integrated set of products, designed to persuade big enterprise clients that the Hitachi subsidiary is their one-stop-shop for data storage and cloud requirements. As well as selling hardware for deployment at customer sites HDS also offers a cloud-based data storage service, and tools to manage the flow of data between locations. As Mike Vizard notes, recent acquisitions fill in some of the gaps to enable HDS to integrate systems that were previously more siloed. By making such a strong services play, the storage company comes far closer to competing with the integrated offerings of bigger players like HP and IBM. There are some nice pieces to the HDS story, but has it done enough to compete compellingly, or merely drawn the attention of belligerent — and larger — competitors? According to Jack Clark at ZDNet, HDS believes that uncertainty around HP may work to their advantage. That, perhaps, remains to be seen.

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