Today in Social

One of several companies that build stores on Facebook for retailers and manufacturers, 8thBridge has put together some solid social commerce analysis, based on a consumer survey and a lot of feature/function tracking. I’m still a little bearish on how much actual transacting will go on within Facebook walls, but 8thBridge looks at marketing as well as merchandising. It creates a “Social Commerce IQ” that it uses to rate some big retailers. GameStop, Victoria’s Secret, and Walmart came out on top overall. You can quibble about the formula behind the ratings, but it’s pretty sensible and definitely thought-provoking. And the rankings are also shown on a more granular level than the basic index. I might also debate whether a social commerce “score” should neglect daily deals and recommendations and reviews, but now I’m just nit-picking. Give the report a look and see what you think.

Relevant Analyst
P1040724

David Card

VP Research Gigaom Research

Do you want to speak with David Card about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098