http://research.gigaom.com/2011/08/the-social-media-advertising-ecosystem-is-shaping-up/ Thu, 05 Mar 2015 18:27:33 +0000 hourly 1 http://wordpress.org/?v=4.1 http://research.gigaom.com/2011/08/the-social-media-advertising-ecosystem-is-shaping-up/#comment-1353 Mon, 29 Aug 2011 19:09:35 +0000 http://pro.gigaom.com/?p=78261#comment-1353 I couldn’t agree more.

]]> http://research.gigaom.com/2011/08/the-social-media-advertising-ecosystem-is-shaping-up/#comment-1352 Mon, 29 Aug 2011 18:36:11 +0000 http://pro.gigaom.com/?p=78261#comment-1352 Social Media needs to understand that it is another form of media and not the “end all, be all”. Tight integration and close collaboration and inter-working with other forms of media will help it a lot. We are reaching an age when innovation needs to span media channels and mesh them together in new and exciting (and seamless to consumer) offerings.

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